Who We Are

Our values set us apart in the marketplace. We treat our tenants with the same care and thoughtful attention we would our family members. We are dedicated to providing them with best-in-class buildings.

AnnyRose Pahl (General Counsel)

Over three generations and nearly seven decades, the Gural Family has worked to build a better New York City through its ownership and management of commercial real estate, work with non-profit organizations and dedication to the community. Formerly Newmark Holdings, the newly renamed GFP Real Estate is defined by its commitment to its tenants, partners and property.

Carrying on the tradition started by Founder Aaron Gural, today’s Family leadership includes Chairman Jeffrey Gural, Co-Chief Executive Officers Eric Gural and Brian Steinwurtzel, Principal Jane Gural-Senders and General Counsel AnnyRose Pahl. Each member of the team is dedicated to improving New York City through property development, strong tenant relationships, and community involvement. With that legacy in mind, the company focuses on the small- and medium-sized tenants and nonprofit organizations within New York City. To work with GFP Real Estate is to become part of our family.




About - Who we are

Philosphy

Many non-profits are priced out of Manhattan buildings – but not from ours. These organizations play a vital role in our city and the wider community.

Eric Gural

GFP is committed to its tenants and to the city of New York as a whole. We believe that our tenants add value to our buildings and have the power to create better local communities and a stronger city. As proud multi-generational New Yorkers, the Gural family leads by example, with a company mission statement that prioritizes family values and a legacy of community improvement.

Our family members and employees are dedicated to making the city a better place to live and work through civic engagement, community involvement, and nurturing longstanding relationships with small businesses and non-profits. GFP dedicates more than 3 million square feet of prime office space to housing non-profit organizations that might otherwise be priced out of the city.

About - Philosophy

Company Timeline

1950s

In 1952, Aaron Gural and partners acquire Newmark & Company, a real estate management, brokerage and holdings firm. “Regarded as one of the elder statesmen of the real estate industry in New York,” Aaron was “involved in the acquisition of more than six million square feet of buildings in the New York metropolitan area” during his six decade tenure. In 1958, the company’s principals and partners make their first major purchase, 230 Fifth Avenue. In purchasing 230 Fifth, Aaron and partners are among the first to use a syndication model for acquisition.

1960s

Aaron Gural and partners purchase a leasehold interest in 515 Madison Avenue from Aaron’s uncle, Aaron Rabinowitz of Fred F. French Company. This marks the firm’s first addition of a Class A building to its growing portfolio, as well as its expansion into Manhattan’s renowned Plaza District. During these years, the Company handles both the management and leasing for the entire New York portfolio of the Furman-Wolfson Trust, which comprised over 30 buildings and was the first REIT to file with the SEC.'

1970s

Jeffrey Gural joins the firm with Barry Gosin following a few years later. Together in 1978, Jeff and Barry purchase the management and brokerage company what is known today as Newmark, from Aaron Gural and partners. Aaron, Jeff and Barry commence on a buying spree and begin converting manufacturing buildings to Class B office space. The firm's principals and partners acquire 520 8th Avenue, cementing the Company’s presence in the Garment District. This decade sees the purchase of 630 9th Avenue, the Film Center and a move to lease heavily to non-profits.

1980s

In a decade of great expansion throughout New York City, the Company’s principals and partners purchase buildings in Tribeca, Union Square, Astor Place, Soho and Hudson Square including 40 Worth Street, 740 Broadway, 200 Varick Street, 594 Broadway and 560 Broadway (now 100 Crosby Street).

In 1984, Jeff becomes a founder and original board member of the Union Square/14th Street Business Improvement District, the first BID in New York City.

The firm continues converting manufacturing buildings in Soho and Noho into office spaces.

1990s

Eric Gural joins the Company. The Firm’s principals and partners purchase the storied Flatiron Building, one of the city’s most iconic properties. Newmark’s brokerage business doubles in size. With an eye to future market trends in the city, they continue converting manufacturing buildings in the Garment District.

2000s

Brian Steinwurtzel joins Newmark. 17 Battery Place and 150 Bay Street are converted to residential properties. In 2009, the firm completes the largest deal of the year in Manhattan, with the Gap moving its East Coast headquarters to 40 Worth Street.

During this period, Jane Gural-Senders & AnnyRose Pahl join the company.

2010s

In 2011, Newmark Knight Frank (NKF) is sold to BGC Cantor Fitzgerald, while the Gural family and partners maintain ownership, management, and leasing of their real estate portfolio as Newmark Holdings. The same year, Eric and Brian take the helm as Co-CEO’s of the firm’s holdings and management business under Jeff’s direction.

In 2017, Newmark becomes a separate public company. To avoid confusion, Newmark Holdings changes its name to GFP Real Estate. The portfolio’s growth continues, through acquisitions of 40 Exchange Place and numerous properties in Brooklyn and Long Island City.

Relationships

Since the firm’s inception, GFP Real Estate has built a reputation for being a good partner committed to lasting relationships. The firm’s financial partners range from small private investors and regional lenders to the world’s largest lenders, institutional equity investors and REITs. A select group of GFP’s partners are included below.