GFP Real Estate, LLC announced that Canadian fashion retailer Aritzia has opened a new SoHo Flagship Boutique at 560 Broadway in SoHo, signing a lease extension and taking additional space within the building. Aritzia’s new Flagship Boutique reinforces its commitment to the prime SoHo address and marks a new chapter in the building’s evolution.

GFP Real Estate representatives Neith Stone, Donna Vogel, and Jeffrey Gural represented the landlord, GFP Real Estate, in the transaction, while Ariel Schuster and Jason Wecker of Newmark represented the tenant, Aritzia. The new long-term lease is a strong indicator of both Aritzia’s confidence in the SoHo market and the value of this corner location, known for its high visibility and proximity to Manhattan’s top shopping destinations.

Ahead of its opening, Aritzia has supported extensive renovations at 560 Broadway, including new escalators and updates to the ground floor.

Formerly occupied by Dean & DeLuca, Aritzia’s new Flagship Boutique has bespoke details that draw upon the neighborhood’s heritage, such as its distinctive cast iron architecture, expansive marble surfaces, large archways and sleek steel and glass partitions. The Aritzia space is enriched by the subtle texture of wire-wheeled oak, tin-coffered ceilings, and a palette of neutral greys, whites and industrial blacks — softened by bronze glass accents.

“Aritzia’s expansion on 560 Broadway is a testament to the building’s premier corner location and its ability to cater to high-profile retailers,” added GFP Real Estate’s Neith Stone in a statement. “Aritzia’s decision to extend and expand its lease shows their faith in SoHo as a thriving retail hub.”

Built in 1884 and designed by architect Thomas Stent in a neo-Grecian style, 560 Broadway is a six-story, 175,000-square-foot boutique office building. Located in Soho’s cast-iron historic district, its relocated lobby and entrance celebrate the unique architectural character of the surrounding neighborhood featuring materials such as backlit “bullet-glass,” exposed brick, white marble and large original timber beams that were salvaged during renovation and hung from the lobby’s ceiling.

Other retail tenants in the building include Converse, and the corner space is surrounded by high-end fashion retailers, hotels, restaurants, and bars in Manhattan’s most known shopping district. Fintech firm Rho and the women’s subscription-based razor and body care brand Billie, Inc. also renewed at the building earlier this year. The property offers tenants a convenient commute from anywhere in the city with access to the R and W trains at the building and the 6 train only one block away.